They feature a minimalist design that does away with unnecessary decorative elements, and it has a wide variety of basic color options to choose from, so that everyone regardless of age or gender is sure to find a style of sandal that matches what they're looking for. Eva is used as the main material in pursuit of lightweight and soft comfort. The non-slip sole is made of rubber for enhanced grip. The insole is removable and washable, and it can be removed and washed in water for cleaner use.

The concept of my brand, The FRONTIER, is ”Adding color to your life, from your feet”. The FRONTIER want to be the company that gives people around the world chances to be happy through their footwear. In order to make your daily life comfortable and rich, The FRONTIER add color to your life, from your feet. The FRONTIER seriously think what “the fun of living” means and keep challenging.

The FRONTIER plans and manufactures design shoes based on the concept of "coloring your life from your feet". They make products with passion,creativity,and love. The FRONTIER wants to create footwear that reminds us of everyday beauty. They hope to be a brand that makes people around the world happy through footwear.