The card case has a beautiful design that showcases the unique and eco-friendly fish leather material. The concept of carry the scenery with you is elegantly portrayed through the use of fish leather to represent the sea waves and gradient leather to reflect the changing colors of the sky. The traditional Japanese bellows manufacturing technique of Fu-kin-machi is employed to create a sleek and easily insertable card case. The use of discarded fish skin as fish leather is an innovative and sustainable approach that contributes to reducing environmental waste.

Hideyuki Kishihara is the founder of L'ora blu and CEO of Goodie Inc. Based in Japan, he works across brand production, product development, and design direction. His design projects, including Bywater and L'ora blu, have received international recognition, including one Silver A' Design Award and two Iron A' Design Awards.

The moment when the world turns blue for just a moment between the beginning and the end of the day." L'ora blu" is inspired by the sea in the "blue hour". The scale pattern of the fish leather represents "ocean waves" and the gradation leather represents "the changing sky". We depict beautiful scenery in leather and offer leather items that make you want to gaze them all the time.