An experimental factory behind the blue wall. This project is based on the theme of a Factory Lab (beer factory), and through the combination of various materials. The base motif is blue, the color that is most pleasing to the eye and naturally draws you in, even from a distance. The keywords for this project are Okinawa's sea and sky and thoughts for the future. With a base color of helios blue, it has a modern atmosphere like a laboratory of the near future. The use of wood-grain materials in various areas creates a calm and natural space.

He was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he designed restaurants, retail stores, apparel stores, and houses. He moved to Los Angeles LA USA in 1991. While living in the U.S., he worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture. Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Based on the concept of "designing hospitality space" based on human psychology, we create the "ideal space" by giving shape to our clients' ideas.

Helios want to make locally produced sake from Okinawa's local crops. In 1961, under the philosophy of our founder Tadashi Matsuda, our company was founded with the production of "rum," a distilled spirit made from Okinawa sugarcane. Since then, as we have continued to grow into a comprehensive alcoholic beverage manufacturer with six different production licenses, we have pursued our dream of establishing all production systems, including the cultivation of raw materials, here in Okinawa, and have gradually realized this dream. As Helios approach the 60th anniversary of our founding, we have returned to our roots and renewed our determination to work with like-minded local people to create not only delicious sake, but also genuine sake that will be sustainable for a hundred years to come. Through such sake brewing, we will continue to take on the challenge of offering new sake encounters to as many customers as possible under the motto, "Sake Entertainer that brings a smile to customers face when they drink it.