The Boxed campaign takes a holistic approach to immersing the audience in its message. By using a variety of mediums, including typography, staff badges, and wristbands, the campaign aims to create a comprehensive experience that touches on all aspects of the viewer's senses. Through this approach, the campaign hopes to provoke deeper reflection and introspection, ultimately inspiring positive change and rejecting superficial living.

Shaoyang Chen, an alumnus of the School of Visual Arts Master of Fine Arts Design program, is a multi-disciplinary designer with a journalism background. As a third culture kid who grew up in the east but received educated in the west, she believes design, as a visual translation for different cultures, builds a bridge for communication. In 2022, Shaoyang founded her personal label, Aydada, as a space for creativity and collaboration among young artists.

AyDaDa.Inc is a personal label and creative agency with a focus on brand identity, film title sequences and print. AyDaDa emphasizes the importance of collaboration among young artists and strives to develop customized visual systems for every client. AyDaDa values the importance of storytelling through visual languages. AyDaDa believes a good story is what drives a brand to move forward and to expand its influence.