Carslan's goal is to develop a pioneering lipstick. The hourglass of time is the main inspiration of the design. The ice image of frozen hourglass can help women maintain beauty and elegance at any age to convey the export red. The whole package is formed by irregular multi-surface scale, so that the weakest light can also be reflected into highlights. Express the idea that all women with different personalities and values should be respected.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Carslan, a leading professional cosmetics brand in China, has specialized in cosmetics for 20 years and is a leading cosmetics expert in technology. Born in 2001, it integrates global resources, focuses on R&D and innovation, creates China's international cosmetics, leads the trend of cosmetics with international aesthetics, and delivers positive energy of fashion and beauty to Chinese women.