Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package: Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to foster people's understanding of Taiwanese auspicious culture.

Hei-Hu Hall Incense started as a factory in 1986. The brand was established to focus on developing incense that suits the contemporary market and is expected to bring a new trend for the culture of religious belief to the industry. By fusing arts into traditional Taiwanese incense products, Hei-Hu Hall hopes to foster people’s understanding of Taiwanese auspicious culture.