Hei Hu Hall Incense Packaging by Jing-Yi Li |
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| DESIGN NAME: Hei Hu Hall PRIMARY FUNCTION: Incense Packaging INSPIRATION: The design of the incense package was inspired by the ancient auspicious beasts found in traditional temples in Taiwan—including the Kylin (a hooved chimeric creature), the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger—together with catchphrases of folklore blessings. The artwork adopts the designs of abstract lines and geometrical characters. When combined together, the artwork forges a unique pattern that is very different from the traditional incense packaging. Creating a new image for the traditional industry, we expect to foster the culture of religious beliefs in Taiwan and help the young to change the stereotype of this traditional industry. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package—Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to folster people’s understanding of Taiwanese auspicious culture. OPERATION / FLOW / INTERACTION: Hei Hu Hall Incense comes from a factory in Changhua, Taiwan. Over 30 years of establishment, the industry has been facing competing pressure from online markets and chosen to transfer into a private-owned brand and continue to cultivate the culture of religious belief. PROJECT DURATION AND LOCATION: The project started in May 2021 and finished in September 2022 in Taiwan Changhua. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We are good at using emblems to embody the meanings in Taiwanese culture. On the package, one can see combination of symbolic emblems and unique auspicious symbols. With a variety of box dimensions and their inner contents, each box implies the blessing of religious culture in Taiwan. SPECIFICATIONS / TECHNICAL PROPERTIES: Worship to Gods Series L6.5*W5.5*H49.5cm (Incense Stick), L14.5*W14.5*H5cm (Incense Coil); Memorial to Ancestors Series L6.5*W5.5*H39.5cm (Incense Stick); Taste of Incense Series L3*W2.7*H22.7cm (Lying down Incense), L16.7*W8*H4.5cm (Small Incense Coil) TAGS: Taiwan, Hei Hu Hall Incense, Taiwanese culture, Wu Xing, Five Auspicious Animals of Ancient China, Book of Changes, I Ching, Buddhism, Taoism, Confucianism RESEARCH ABSTRACT: We studied into the cultural trace of the hundred-year religious beliefs in Taiwan, covering from the Chinese cultural classic Book of Change, a variety of decorations of folk temples in Taiwan, to varied auspicious folk blessing catchphrases over the past century. In addition to the worship of the five auspicious beasts, the ancient ancestors believe in the varied auspicious symbols. For example, the vase frequently appears in the painting of ancient artists. The Chinese word “vase” carries a homophone with the word “peace” and therefore is regarded as a symbol of peace. In temples or folk arts, the Diospyros Kaki often appears to embody the message “Everything goes well,” because the word “Diospyros Kaki” carries a homophone with the word “things” in Chinese characters. The ancient ancestors call spiders as “happy spiders”. When encountering a spider hanging from a web silk, it means “Happiness comes from the heaven.” Inspired by these blessing phrases, we infuse these elements into the package and pass down the cultural knowledge. CHALLENGE: Our challenges is to deeply folster the native industry and the religious belief culture. We infuse new artistic form and designs into the package and attract the young generation to get involved with this traditional industry in Taiwan. ADDED DATE: 2022-09-28 22:44:20 TEAM MEMBERS (1) : IMAGE CREDITS: Jing-Yi Li, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hei Hu Hall Incense PROFILE: Hei-Hu Hall Incense started as a factory in 1986. The brand was established to focus on developing incense that suits the contemporary market and is expected to bring a new trend for the culture of religious belief to the industry. By fusing arts into traditional Taiwanese incense products, Hei-Hu Hall hopes to foster people’s understanding of Taiwanese auspicious culture. |
| AWARD DETAILS | |
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Hei Hu Hall Incense Packaging by Jing-Yi Li is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Click here to request a exclusive interview about Hei Hu Hall Incense Packaging from Jing-Yi Li. · Click here to view the profile and other works by Jing-Yi Li. |
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