The Heralbony Package was created as branding for an art-life brand that sells art by artists with intellectual disabilities. Based on the brand concept of promoting the works of artists with intellectual disabilities, blue, the symbolic color of World Autism Day, was chosen for the brand color. In addition, one type of blue paper was selected as the brand's official paper out of more than 9,000 types of paper products from Japanese paper makers. By using only that blue paper for all brand tools that customers touch, a consistent worldview was designed.

At Paper Parade, our theme is to create new value in paper and printing while crossing the boundaries between digital and physical. While experimenting with new forms of expression and exploring new concepts, we will continue to develop works that change the values ​​of paper, printing, and materials, centering on graphic design. We are able to express ourselves uniquely while being influenced by the two forms of expression, design and artwork. The origin of Paper Parade is "exploring the possibilities of paper and printing". I believe that combining paper and printing with new elements will lead to even more possibilities.

Atsushi Morita is active as art director and printing director. Yuriko Wada is active as artist and type designer. Together they established the creative team Paper Parade in 2017 to create new value in printing and paper making.They are the recipients of numerous awards, including YouFab Global Creative Awards 2015 Judges’ Special Prize and Applied Typography 2018 Best Work Award.