Heralbony Packaging by Atsushi Morita |
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| DESIGN NAME: Heralbony PRIMARY FUNCTION: Packaging INSPIRATION: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design. The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open. Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design. In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper. Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony. OPERATION / FLOW / INTERACTION: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools. PROJECT DURATION AND LOCATION: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags. The brand style was unified by using only foil stamping for the packaging and promotional tools. The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother. SPECIFICATIONS / TECHNICAL PROPERTIES: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm TAGS: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design RESEARCH ABSTRACT: SMEs have not been able to achieve satisfactory branding due to budget constraints. They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point. They have created an environment where small businesses can take on the challenge of high-quality branding. CHALLENGE: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper. By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs. This also contributed greatly to the unification of the brand's style. ADDED DATE: 2022-09-28 07:12:06 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer Yusuke Tsuchida, 2019 to 2022. |
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| Visit the following page to learn more: http://heralbony.com/ | |||||
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NAME: Paper Parade Inc. PROFILE: Atsushi Morita is active as art director and printing director. Yuriko Wada is active as artist and type designer. Together they established the creative team Paper Parade in 2017 to create new value in printing and paper making.They are the recipients of numerous awards, including YouFab Global Creative Awards 2015 Judges’ Special Prize and Applied Typography 2018 Best Work Award. |
| AWARD DETAILS | |
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Heralbony Packaging by Atsushi Morita is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Atsushi Morita. · Click here to register inorder to view the profile and other works by Atsushi Morita. |
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