The inspiration originates from the festive Chinese New Year Picture. The program trys to use abstract figures ,like the compact point, line, plane and so on to demonstrate the complex Chinese traditional pattern, which embodies the concept of good luck. The tradition is constructed to a brand-new visual feeling combined happy red and green matching with Chinese letters and characters.

Establishedin2006,ROYUBrandDesignshapedthebrandwit hfeelingsandadvocateasthemainpurpose.Overmorethan1 0years,itconcentratedonthecreationandpromotionofbr andimageandbrandservice.Itsprofoundprofessionalphi losophyandperfectoperatingsystemnotonlygainthetrus tandpraisesofmanyclients,butalsowinover100professi onalawardsinmanykinds.

The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .