Xing Yun Shu Dessert by Bingying Liu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Xing Yun Shu PRIMARY FUNCTION: Dessert INSPIRATION: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand . UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was started in Shijiazhuang in May 2022 and completed in September 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Luck，Fashion，You RESEARCH ABSTRACT: - CHALLENGE: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand . ADDED DATE: 2022-09-27 04:09:28 TEAM MEMBERS (1) : IMAGE CREDITS: Bingying Liu, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shijiazhuang luoshanqi foods co., ltd PROFILE: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand . |
| AWARD DETAILS | |
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Xing Yun Shu Dessert by Bingying Liu is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Read the interview with designer Bingying Liu for design Xing Yun Shu here.· Press Members: Login or Register to request an exclusive interview with Bingying Liu. · Click here to register inorder to view the profile and other works by Bingying Liu. |
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