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DESIGN DETAILS |
DESIGN NAME: Xing Yun Shu
PRIMARY FUNCTION: Dessert
INSPIRATION: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project was started in Shijiazhuang in May 2022 and completed in September 2022.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Luck,Fashion,Youth,Dessert,Imagi
ne
RESEARCH ABSTRACT: -
CHALLENGE: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
ADDED DATE: 2022-09-27 04:09:28
TEAM MEMBERS (1) :
IMAGE CREDITS: Bingying Liu, 2022.
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Shijiazhuang luoshanqi foods co., ltd
PROFILE: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
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