Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.

Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.

Tsingtao Beer Co., Ltd. (hereinafter referred to as "Tsingtao Beer") is a German brewery Qingdao Co., Ltd., which was founded in Qingdao in August 1903 by German businessmen and British businessmen. It is a beer manufacturer with a long history in China. At present, the brand value is 198.566 billion yuan, ranking first in China's beer industry for 18 consecutive years and among the world's top 500 brands.