Tsingtao 9 Degrees Beer Packaging by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Tsingtao 9 Degrees PRIMARY FUNCTION: Beer Packaging INSPIRATION: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees". OPERATION / FLOW / INTERACTION: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight. PROJECT DURATION AND LOCATION: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 65mm x Depth 65mm x Height 265mm TAGS: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China RESEARCH ABSTRACT: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed. CHALLENGE: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience. ADDED DATE: 2022-09-26 04:46:59 TEAM MEMBERS (1) : IMAGE CREDITS: Jin Zhang, 2022. PATENTS/COPYRIGHTS: Intellectual property/patents/copyrights owned by Tsingtao Brewery |
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| Visit the following page to learn more: https://njxyn.zcool.com.cn/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tsingtao Beer PROFILE: Tsingtao Beer Co., Ltd. (hereinafter referred to as "Tsingtao Beer") is a German brewery Qingdao Co., Ltd., which was founded in Qingdao in August 1903 by German businessmen and British businessmen. It is a beer manufacturer with a long history in China. At present, the brand value is 198.566 billion yuan, ranking first in China's beer industry for 18 consecutive years and among the world's top 500 brands. |
| AWARD DETAILS | |
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Tsingtao 9 Degrees Beer Packaging by Jin Zhang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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