This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.

Brand Bar is a team of designers, who dedicate their strategic and creative talents to make their customers stand out. They consider themselves as “thinkers” and they invite their clients for a mutually inspired thinking process. As a brand agency, their services range from brand strategy, brand communication, brand identity to packaging, publication or UX design. Their passion for design has been recognized in various local and international awards. Nevertheless, they are the most proud of their own clients’ acknowledgments.

Tendency to eventual inherited diseases can be detected by the help of DNA tests. Genecontact offers a service by which customers can take their DNS samples comfortably at home, and then can send the samples for evaluation into the laboratory. After the analyses, customers receive useful information about predisposition to possible genetic diseases and suggestions on how to reduce the risk of these diseases with the change of their lifestyle.