It Is In Your Genes Dynamic Identity by Bianka Foldi and Robert Valoczi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: It Is In Your Genes PRIMARY FUNCTION: Dynamic Identity INSPIRATION: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in July 2021 October in Budapest. The website development is still ongoing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure. • This iconic form of the logo is reflected as a pattern in further identity elements. • The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory. • The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: dynamic brand identity, flexible brand identity, brand identity RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-09-19 16:01:28 TEAM MEMBERS (3) : Designer: Bianka Földi, Designer: Robert Válóczi and Creative Director: Attila Simon IMAGE CREDITS: Bianka Foldi and Robert Valoczi, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Genecontact PROFILE: Tendency to eventual inherited diseases can be detected by the help of DNA tests. Genecontact offers a service by which customers can take their DNS samples comfortably at home, and then can send the samples for evaluation into the laboratory. After the analyses, customers receive useful information about predisposition to possible genetic diseases and suggestions on how to reduce the risk of these diseases with the change of their lifestyle. |
| AWARD DETAILS | |
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It Is in Your Genes Dynamic Identity by Bianka Foldi and Robert Valoczi is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Bianka Foldi and Robert Valoczi. · Click here to register inorder to view the profile and other works by Bianka Foldi and Robert Valoczi. |
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