Qinshihuang CPA, a China Pale Ale, is brewed with the Chinese crops widely planted in Qin Dynasty, and features Chinese twist. The packaging design aims to interpret the pale ale full of Chinese characteristics. Its packaging is designed with lots of elements and patterns related to Qinshihuang, like the flag in Qin Dynasty, and the relief sculpture provides visual texture. The contrast between black and red creates a visual difference.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".Since 2006, CR Snow has been ranked No. 1 in China's beer market in terms of total sales volume.

China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.