Qinshihuang Cpa Packaging by China Resources Snow Breweries Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qinshihuang Cpa PRIMARY FUNCTION: Packaging INSPIRATION: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale. OPERATION / FLOW / INTERACTION: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink. PROJECT DURATION AND LOCATION: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: aluminium can, glass bottle SPECIFICATIONS / TECHNICAL PROPERTIES: 315 ml bottle: 200 x 62 mm 550 ml can: 159.5 x 66 mm TAGS: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty RESEARCH ABSTRACT: IPA features top fermentation, highalcoholconcentra CHALLENGE: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China. ADDED DATE: 2022-09-17 09:12:18 TEAM MEMBERS (4) : Dong Yan, Weixi Zhou, Yan Yang and Jialiang Mao IMAGE CREDITS: China Resources Snow Breweries Ltd., 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: CHINA RESOURCES SNOW BREWERIES PROFILE: China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise. |
| AWARD DETAILS | |
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Qinshihuang Cpa Packaging by China Resources Snow Breweries Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with China Resources Snow Breweries Ltd.. · Click here to register inorder to view the profile and other works by China Resources Snow Breweries Ltd.. |
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