The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".Since 2006, CR Snow has been ranked No. 1 in China's beer market in terms of total sales volume.

China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.