Hainan Beer Packaging by China Resources Snow Breweries Ltd. |
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| DESIGN NAME: Hainan Beer PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience. OPERATION / FLOW / INTERACTION: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product. PROJECT DURATION AND LOCATION: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper SPECIFICATIONS / TECHNICAL PROPERTIES: 290 ml bottle size: 216 x 60.9 mm 330 ml slim can: 147 x 57 mm TAGS: beer, localization of design, Hainan, cultural elements, Hainan style RESEARCH ABSTRACT: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan. CHALLENGE: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer. ADDED DATE: 2022-09-17 09:09:25 TEAM MEMBERS (4) : Dong Yan, Weixi Zhou, Yan Yang and Jialiang Mao IMAGE CREDITS: China Resources Snow Breweries Ltd., 2022. |
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NAME: CHINA RESOURCES SNOW BREWERIES PROFILE: China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise. |
| AWARD DETAILS | |
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Hainan Beer Packaging by China Resources Snow Breweries Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with China Resources Snow Breweries Ltd.. · Click here to register inorder to view the profile and other works by China Resources Snow Breweries Ltd.. |
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