The Good Cup is a cutting-edge sustainable paper cup featuring an integrated paper lid that folds into place effortlessly, eliminating the need for plastic. One of the advantages is that it is produced using the same machines as those used for traditional paper cups. Switching to The Good Cup translates into a 40 percentage reduction on storage space, transportation volume and carbon footprint. The impact of The Good Cup creates savings at the point of production, helping to alleviate the environmental crisis by removing plastic, one lid at a time.

Cyril Drouet is the founder of ADDLESS design studio, co-founder of ADDLESS packaging solutions, co-founder at Choose Planet A and a multi-award winning creative director with over 20 years of international experience with design and innovation working for global packaging companies. His mission is to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

Choose Planet A exists to protect the planet by helping brand owners, manufacturers and distributors in the food and beverage industry to meet rigorous sustainability goals, elevate consumer experience, increase brand loyalty and reduce costs with patented, cutting edge packaging solutions.