Zero is a kind of low-calorie drink. The infinity symbol is used to interpret the concept of midnight as both the end and the beginning. Moreover, figure 0 on the package uses to a 3D liquid metal process, while the illustrations on bottles are designed based on pioneer visual art, representing the low-calorie feature of the product and a futuristic style.

China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.

China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.