Snow Zero Packaging by China Resources Snow Breweries Ltd. |
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| DESIGN NAME: Snow Zero PRIMARY FUNCTION: Packaging INSPIRATION: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things. OPERATION / FLOW / INTERACTION: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others. PROJECT DURATION AND LOCATION: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: aluminum can and glass bottle SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: 288 ml height- 222 mm Can: 330 ml height- 145 mm TAGS: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal RESEARCH ABSTRACT: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments. CHALLENGE: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism. ADDED DATE: 2022-09-13 01:16:41 TEAM MEMBERS (3) : Dong Yan, Weixi Zhou and Yu Zhai IMAGE CREDITS: China Resources Snow Breweries Ltd., 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: CHINA RESOURCES SNOW BREWERIES PROFILE: China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise. |
| AWARD DETAILS | |
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Snow Zero Packaging by China Resources Snow Breweries Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with China Resources Snow Breweries Ltd.. · Click here to register inorder to view the profile and other works by China Resources Snow Breweries Ltd.. |
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