The Slow Wool Collection promotes mindfulness and conscious slowing down within the comfort of your own home, by offering sustainable and natural favorites. Only 100% natural sheep's wool from South Tyrolean shepherds is used, which is then crafted into high-quality woolen blankets and pillows by small local manufacturing partners. The young company's philosophy is based on slow living, which emphasizes fair conditions for the environment and producers, a traditional manufacturing process that returns to its roots, and a timeless, minimalist design.

Angelika Frenademetz is an Italian designer who is based in the beautiful Italian Dolomites. After finishing her degree in Interior Design she worked in various interior design studios, gaining a wide range of experience and specializing in interior and product design. Angelika has since found her niche in the world of interior architecture, furnishing and design – highly creative, dynamic, motivated and adventurous. And always driven by her preference for natural materials, her focus on sustainability and her connection to her home in the mountains.

The startup SLOWLI Concept was founded in 2020 as an online concept store and interior design studio – with a very special concept: "In collaboration with local manufactories, social workshops and independent artists and designers, we at SLOWLI Concept produce pieces of furniture and accessories in real handwork – sustainable, minimalist, mindful. Nature and design are always in harmony with us, for conscious living and a home to arrive in."