Yanming Chen Scaling Inc Brand Identity
Scaling Inc Brand Identity is Iron Design Award winner in 2022 - 2023 Graphics, Illustration and Visual Communication Design Award Category.
Scaling Inc Brand Identity

The design is mainly composed of five hexagon-like polygons to form a matrix lattice with a sense of technology and futurism. The matrix lattice forms a bee with a hexagon-shaped hollow block in the middle. The inspiration was converting four binaries and single hex codes in computer science. The design objective is to emphasize that the matrix lattice can function by itself and serve as a critical gear of a larger group, like a bee in its hive and a piece of code in the software.

Scaling Inc Brand Identity
Yanming Chen Scaling Inc
Yanming Chen Brand Identity
Yanming Chen design
Yanming Chen design
Yanming Chen

Her name is Yanming Chen. She grew up in Chengdu, the southwestern Chinese city representing culture, art, and diversity. She graduated from Pratt Institute with a Master’s degree in Communication Design, and currently works as a designer in the field of Graphic Design and UI/UX Design with more than three years of professional experience. She is curious and sensitive. Learning knowledge from related fields, such as illustration and animation, she explores cutting-edge arts and technologies and brings them into her unique work of art. She believes design does not only serve as a tool of communication for designers to output messages to the public but also as a carrier of abstract things such as emotions and as a bridge that bonds between human beings and meaningful objects. Her design is often the illustration of her effort in research and observation through vibrant colors in a minimalistic style

Scaling Inc

Scaling is a media company generating advertisements and making campaigns. The approach to design in Scaling inc is collaborating with companies, organizations, and zen generation designers to reinvent how they present themselves visually and strategically.