Mizone wants to upgrade its extant Mizone Zero packaging to differentiate this range from Mizone core line. The packaging breaks Mizone's brand-driven design principle by creating an iconic 0 visual hammer to improve the readability of zero sugar. Delicious fruits and number "0" fall into the water, throwing up tall plumes of spray. This impactful key visual gives the consumers a hydration feeling and taste imagination.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.