This project builds an integrated ideal life picture based on the same brand and intelligent linkage of all categories of household appliances from multiple dimensions such as minimalist color, multi-material and visual imprint. With the unified theme of the scene, the integration of product technology and art of living gives users a practical smart interactive experience to enhance the connection between space, products, and consumers, improving their perception of quality home life and inspiring their emotional recognition and empathy.
Established in 1999, RE&DER DESIGN PLC has been rated as the National Industrial Design Center, the Vice President Unit of China Industrial Design Association, one of the Top Ten Design Institutions, and iF Award Judge Unit. It has gathered more than 300 global talents with diversified andmultilevel innovative design capabilities, and won more than 100 international awards. Listed in 2014, it is hailed as the First Public Limited Industrial Design Company in China. It takes products, space and brand as the core, specializing in the innovative design of multiple fields, such as product marketing strategy, retail store image, and brand building. Boasting the integrated capacity of innovation during whole process from insight, definition, design, research and development, manufacturing, marketing to branding, it has successfully cooperated with hundreds of global top 500 enterprises and first-class companies, created more than 2000 mega cases, and generated a business value exceeding 300 billion yuan.
Born in the era of technology explosion, COLMO is positioned as a high end smart home appliance brand with AI Technology and Rational Aesthetics as its footholds. Sticking to the brand essence of Born Extraordinary and the brand concept of Creating A Quality Life via Technology and Building A Reasonable Space via Smart Design, COLMO combines global advanced technology with the concept of Intelligent Manufacturing, providing consumers with the premium AI home appliances capable of self learning. In terms of the new retail scenario marketing, it links home appliances with scenarios via diverse modes, and brings users the optimal terminal experience by engaging multiple senses of sight, hearing, smell, taste and touch. Through such deep interaction with products, COLMO gives its consumers a highly immersive experience of a smart home.