Colmo Ai Home Terminal Image Design by Re and Der Design Plc

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DESIGN DETAILS
DESIGN NAME:
Colmo Ai Home

PRIMARY FUNCTION:
Terminal Image Design

INSPIRATION:
Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group. The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.

OPERATION / FLOW / INTERACTION:
This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience. The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.

PROJECT DURATION AND LOCATION:
This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living. The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience. Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Covering an area of 225 square meters

TAGS:
Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience

RESEARCH ABSTRACT:
COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.

CHALLENGE:
As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.

ADDED DATE:
2022-08-01 08:56:26

TEAM MEMBERS (1) :


IMAGE CREDITS:
Re and Der Design Plc, 2022.

Visit the following page to learn more: http://www.colmo.com.cn/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai COLMO home appliances Co., Ltd

PROFILE:
Born in the era of technology explosion, COLMO is positioned as a high end smart home appliance brand with AI Technology and Rational Aesthetics as its footholds. Sticking to the brand essence of Born Extraordinary and the brand concept of Creating A Quality Life via Technology and Building A Reasonable Space via Smart Design, COLMO combines global advanced technology with the concept of Intelligent Manufacturing, providing consumers with the premium AI home appliances capable of self learning. In terms of the new retail scenario marketing, it links home appliances with scenarios via diverse modes, and brings users the optimal terminal experience by engaging multiple senses of sight, hearing, smell, taste and touch. Through such deep interaction with products, COLMO gives its consumers a highly immersive experience of a smart home.



NOMINATION DETAILS

Colmo Ai Home Terminal Image Design by Re and Der Design Plc is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Colmo Ai Home Terminal Image Design by Re and Der Design Plc is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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