After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.

Amanda Dempster is an accomplished designer and marketing professional and the Managing Director of Holiday Brands. An Australian creative marketing & brand agency that specialises in driving bookings and increased brand exposure for tourism & accommodation providers. With over two decades of experience in a range of fields, Amanda has developed a reputation for delivering outstanding results for businesses of all sizes. Her exceptional skills in brand development and performance marketing have earned her numerous accolades and awards, including recognition as Australian Tourism Marketing Agency 2023, one of Australia's Top 5 Digital Marketers in 2022 and state wide winner for Performance Marketing.

Amanda Dempster is the founder of Milk Marketing and Holiday Brands. Australian-based creative marketing agencies that provide the full range of brand development and marketing services to their clients across the country in SME Business and the Tourism Industries respectively. Nationally recognised as a finalist in the Caravan industries Future Leaders Awards for 2021, Amanda was selected as a Top 5 Finalist within the country for the brand and marketing results she has been achieving for destinations across Australia. And recently her website design and UX for Tathra Eco Camp awarded her national recognition as one of the Top 4 Digital Marketing agencies across the country.