Tathra Eco Camp Brand Identity by Amanda Dempster |
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| DESIGN NAME: Tathra Eco Camp PRIMARY FUNCTION: Brand Identity INSPIRATION: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured. The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience. A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. OPERATION / FLOW / INTERACTION: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc. PROJECT DURATION AND LOCATION: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay. The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. SPECIFICATIONS / TECHNICAL PROPERTIES: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including: Creative Concepts Complete Style Guide, Custom Designed Wordpress CMS Website, Full Social media setup, launch Social media ad campaigns & creatives Social media launch posts campaign Unique timer etched guest interactive digital guides All physical signage Branded promotional products & giveaways Printed Stationery & Collateral TAGS: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp RESEARCH ABSTRACT: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity. CHALLENGE: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge. ADDED DATE: 2022-06-29 09:59:23 TEAM MEMBERS (1) : Amanda Dempster IMAGE CREDITS: Photography Credits: Wes Alan & Tony Harrington (2021) Illustration & Creative Brand Design Credits: Amanda Dempster (2021) PATENTS/COPYRIGHTS: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021) |
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| Visit the following page to learn more: https://tathraecocamp.com.au | |||||
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NAME: Amanda Dempster PROFILE: Amanda Dempster is the founder of Milk Marketing and Holiday Brands. Australian-based creative marketing agencies that provide the full range of brand development and marketing services to their clients across the country in SME Business and the Tourism Industries respectively. Nationally recognised as a finalist in the Caravan industries Future Leaders Awards for 2021, Amanda was selected as a Top 5 Finalist within the country for the brand and marketing results she has been achieving for destinations across Australia. And recently her website design and UX for Tathra Eco Camp awarded her national recognition as one of the Top 4 Digital Marketing agencies across the country. |
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Tathra Eco Camp Brand Identity by Amanda Dempster is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Amanda Dempster. · Click here to register inorder to view the profile and other works by Amanda Dempster. |
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