It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

The predecessor of Lidu Spirit Business was formed as a public-private partnership Minsheng Brewery by the merger of nine local private brewery in 1955, which was fully returned to the public and became the local state-owned Lidu Distillery in 1959.Lijiadu, a famous ancient town in the south of the Yangtze River, inherits the ancient craftsmanship of baijiu. This national treasure-level Yuan Dynasty shochu workshop site, which is recognized as the "ancestral court of baijiu". In2008,itwasacquiredbyVATS GROUP. Lidu Distillery haswonmanyhonors, and is now regarded as a famous trademark of Jiangxi Province.