Lidu Sorghum 1308 Alcoholic Beverage Packaging by Carson Wu |
Home > Winners > #142652 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Lidu Sorghum 1308 PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper. OPERATION / FLOW / INTERACTION: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process. PROJECT DURATION AND LOCATION: January 1, 2022 Jiangxi China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament. SPECIFICATIONS / TECHNICAL PROPERTIES: 12CM*10CM*35CM TAGS: Baijiu, spirit, packaging RESEARCH ABSTRACT: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men. CHALLENGE: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life. ADDED DATE: 2022-06-29 01:56:56 TEAM MEMBERS (1) : Product Manager:Carson Wu IMAGE CREDITS: Carson Wu, 2022. |
||||
| Visit the following page to learn more: http://www.lidujiu.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Jiangxi Lidu Liquor Co., Ltd. PROFILE: The predecessor of Lidu Spirit Business was formed as a public-private partnership Minsheng Brewery by the merger of nine local private brewery in 1955, which was fully returned to the public and became the local state-owned Lidu Distillery in 1959.Lijiadu, a famous ancient town in the south of the Yangtze River, inherits the ancient craftsmanship of baijiu. This national treasure-level Yuan Dynasty shochu workshop site, which is recognized as the "ancestral court of baijiu". In2008,itwasacquiredbyVATS GROUP. Lidu Distillery haswonmanyhonors, and is now regarded as a famous trademark of Jiangxi Province. |
| AWARD DETAILS | |
 |
Lidu Sorghum 1308 Alcoholic Beverage Packaging by Carson Wu is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Carson Wu. · Click here to register inorder to view the profile and other works by Carson Wu. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Carson Wu's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
