Gradually, as consumers are oriented toward luxurious consumption, the brand has differentiated itself by expressing characteristics that distinguish them from ordinary product lines in order to form a premium line image of a Jalpullieunjib. The European-style antique patterns were used to create a luxurious atmosphere, and the patterns of each carton were constructed to be combined to express a refined.

Korean housewarming parties are known as “jipeduri” and usually take place to thank the spirits and pray for good luck and fortune for the new home. Housewarming hosts usually expect toilet paper rolls as a housewarming gift. Other than its practical value, the toilet paper roll also contains a symbolic gesture as it signifies the wish for all the family’s endeavors to “unroll” as easily and smoothly as the paper roll.

Mirae Well Life is a living partner that creates future values and a 'comprehensive hygiene product company'. They have set three management philosophies for a bigger tomorrow. 1. People-centered with a dream to challenge and a warm sympathy 2. Customer-centricity that puts customer value first 3. Environment-focused efforts for a beautiful earth In addition, Mirae Well Life reflects the brand philosophy of its own brand, Jalpullieunjib, ‘Jalpullieunjib dreams of a world where everyone gets better. At the crossroads of numerous choices in life, we promise to use household hygiene products without any worries.’