DESIGN NAME: Jalpullieunjib
PRIMARY FUNCTION: Luxury Lotion Tissues
INSPIRATION: Gradually, as consumers are oriented towards luxurious consumption, they have differentiated themselves by expressing characteristics that distinguish them from ordinary product lines in order to form a premium line image of a “Jalpullieunjib”. The European-style antique patterns were used to create a luxurious atmosphere, and the patterns of each carton were constructed to be combined to express a refined.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: They are chose the brand name in the hope that they would have hope while presenting or using toilet paper as a “Jalpullieunjib”. In terms of design, They have built a system that shows the characteristics of premium products with a line that has inherited the color of the “Jalpullieunjib” brand. It used visually luxurious colors and patterns, was designed to blend in with the whole, and in terms of interiors, it was designed to create a stylish atmosphere wherever you are in the house.
OPERATION / FLOW / INTERACTION: The toilet paper roll of this product is environmentally friendly not only because of the performance of toilet paper, but also because it can be recycled after being used up if it is ripped along the incision line of the wrapper. In addition, roll toilet paper and beauty tissue perform better than other products made with our own lotion treatment, low-dust, soft, 100% natural pulp in the product and touch the skin.
PROJECT DURATION AND LOCATION: The three luxury lotions were made by ‘Mirae Well Life’, located in Korea in December 2021, and are still being sold in various famous domestic sites in 2022.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The high-grade lotion line of products is lotion-treated and makes low-dust, soft, 100% natural pulp, suitable for sensitive people who need to use a lot of tissue for rhinitis. In addition, our products have acquired a patent for lotion treatment so that you can use it with peace of mind, and we have also completed fluorescent fabric tests and human skin irritation tests.
SPECIFICATIONS / TECHNICAL PROPERTIES: Luxury lotion tissue essential(30m 30rolls toilet paper) - 360mm x 240mm x 490mm / Luxury Lotion Beauty Tissue Essential(230sheets 3pieces) - 235mm x 115mm x 270mm / Luxury lotion beauty tissue origin(210sheets 4pieces) - 235mm x 115mm x 340mm
TAGS: Toilet paper, Beauty tissue, Jalpullieunjib, Hygiene products
RESEARCH ABSTRACT: We tried to put all the specifications, brand logo, product name, etc. of product into one design. And by expressing the contents of the lotion ingredient, which is the most important feature, in a pictogram, consumers can understand the characteristics of the product, brand logo, pattern, and color at a glance. Also tried to convey a warm heart by putting " Don’t worry, everything’s gonna be alright." On the back of the design for consumers tired by COVID-19.
CHALLENGE: In this design activity, it was difficult for this product to accurately recognize it as a lotion tissue and to indicate the content of ingredients. Consumers can see at a glance what features a product has by looking at the product design. So we expressed the moist feeling of the lotion tissue with a pictogram in the form of water droplets, and the content of the lotion was made with an emblem. To ensure that it features in such an overall design that it doesn't get in the way, we've finally completed it over a few researches and cyan.
ADDED DATE: 2022-06-27 07:51:44
TEAM MEMBERS (4) : Song-hee Lee, Jeong-eun Seo, Jiwon Lee and Yewon Lee
IMAGE CREDITS: Main Image #1 & Optional Image #1~4 : Design by Mirae Well Life, Jalpullieunjib luxury lotion tissues, 2021
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