Re:Form aims to redefine the "slider bead", a component that is often used to make adjustable bracelets or lariat necklaces. By transforming this common device used in commercial jewelry to one that facilitates the expression of personal styles, designers respond to the needs of a wide range of people, inviting them to become co-creators of their own jewelry. Re:Form is created to expand the possibility of yielding nearly an infinite number of designs with the fewest essentials while inducing a sense of playfulness into the wearing experience. Re:Form designed for people who inspire to change.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has been widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich heritage. Underpinning this success are our long-held core values of “Sincerity • Eternity”.