Re Form Jewellery by Chow Tai Fook Jewellery Creative Centre |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Re Form PRIMARY FUNCTION: Jewellery INSPIRATION: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire. The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries. OPERATION / FLOW / INTERACTION: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind. PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear. ADDED DATE: 2022-06-23 03:54:45 TEAM MEMBERS (1) : Chow Tai Fook Jewellery Creative Centre IMAGE CREDITS: Chow Tai Fook Jewellery Creative Centre |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chow Tai Fook Jewellery PROFILE: Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich heritage. Underpinning this success are our long-held core values of “Sincerity • Eternity”. |
| AWARD DETAILS | |
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Re Form Jewellery by Chow Tai Fook Jewellery Creative Centre is Winner in Jewelry, Eyewear and Watch Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Chow Tai Fook Jewellery Creative Centre. · Click here to register inorder to view the profile and other works by Chow Tai Fook Jewellery Creative Centre. |
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