A product extension for the mother brand Prakrushi (which has several other segments under it) this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar. Hence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.

PRAKRISHI Organic is a certified organic food company provides 100% organic, Chemical free food products to its customer, its mission is to connect every health-conscious citizen of the Earth with the high caliber organic food products that carries goodness of nature.