Prakrishi Honey Packaging by Vishal Vora

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DESIGN DETAILS
DESIGN NAME:
Prakrishi

PRIMARY FUNCTION:
Honey Packaging

INSPIRATION:
As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Range of 6 distinct flavored honeys for the mother brand Prakrishi The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf. the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!

OPERATION / FLOW / INTERACTION:
Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.

PROJECT DURATION AND LOCATION:
The project started in Jan 2021 in India and finished in March 2021 in India,

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height 180mm X Width 100mm X Width 100mm

TAGS:
Honey, Packaging, Branding, Motif, illustration

RESEARCH ABSTRACT:
Understand the consumer mind set and need of the very market it is going to sell,

CHALLENGE:
Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.

ADDED DATE:
2022-06-14 06:33:43

TEAM MEMBERS (1) :
Vishal Vora

IMAGE CREDITS:
Vishal Vora (Sol Benito)

Visit the following page to learn more: http://solbenito.com/portfolio-item/prakrishi -honey/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Prakrishi

PROFILE:
PRAKRISHI Organic is a certified organic food company provides 100% organic, Chemical free food products to its customer, its mission is to connect every health-conscious citizen of the Earth with the high caliber organic food products that carries goodness of nature.



NOMINATION DETAILS

Prakrishi Honey Packaging by Vishal Vora is a Nominee in Packaging Design Category.

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AWARD DETAILS

Prakrishi Honey Packaging by Vishal Vora is Winner in Packaging Design Category, 2022 - 2023.



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