Haiwen YANG Anlan Branding Brand Identity
Anlan Branding Brand Identity is Iron Design Award winner in 2022 - 2023 Graphics, Illustration and Visual Communication Design Award Category.
Anlan Branding Brand Identity

The design reshapes Anlan identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern iterated from the letter A blooms a new gesture to interpret the meaning of beauty. The purple color as branding main color is brave and bright. Designers hope new identities change the inherent perception of women beauty brands and lead to a more independent feeling.

Anlan Branding Brand Identity
Haiwen YANG Anlan Branding
Haiwen YANG Brand Identity
Haiwen YANG design
Haiwen YANG design
Haiwen YANG

She had rich experience before becoming a industrial designer. She never forget her original aspiration - aspiring to become a good industrial designer.


ANLAN is a beauty device brand from Japan. Its goal is to bring a new home skincare experience to consumers.