The design reshapes Anlan identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern iterated from the letter A blooms a new gesture to interpret the meaning of beauty. The purple color as branding main color is brave and bright. Designers hope new identities change the inherent perception of women beauty brands and lead to a more independent feeling.

She had rich experience before becoming a industrial designer. She never forget her original aspiration - aspiring to become a good industrial designer.

ANLAN is a beauty device brand from Japan. Its goal is to bring a new home skincare experience to consumers.