Images through a kaleidoscope that excite the mind and creates and invitation to a dance. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice the consumer in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of the body and leads to a celebration that awakens the spirit and nourishes body and mind. Energy, colored vibrations and the mystery of seeing the world through a kaleidoscope. The main idea of the concept was to create an enjoyable approach to the healthy functional vitamin drinks.

AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.