DESIGN NAME: Hola Aloe
PRIMARY FUNCTION: Packaging
INSPIRATION: If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
OPERATION / FLOW / INTERACTION: An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
PROJECT DURATION AND LOCATION: The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The products are plastic bottles with a transparent plastic sleeve.
SPECIFICATIONS / TECHNICAL PROPERTIES: Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
TAGS: Packaging design, aloe, aloe drink, vitamins
RESEARCH ABSTRACT: There was no research for this project.
CHALLENGE: The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design.
ADDED DATE: 2022-05-06 12:33:04
TEAM MEMBERS (2) : creative director: Antonia Skaraki and art director: Andreas Deskas
IMAGE CREDITS: Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)
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