This project comes from Zen Tea Bliss (the unique Zen tea culture in China). This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. The outer packaging imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the landscape is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different gains. The font design of Wanxiangsheng comes from the ripples on the water.
Huang Feng is a graphic designer, founder of FENG Design Studio. He has been working as a designer for 15 years, mainly in the field of brand design, packaging design. His works has won the German iF Design Award, Pentawrds, Asia Pacific Design Yearbook awards, etc.