Wan Xiang Sheng Tea Packaging by Huang Feng

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DESIGN DETAILS
DESIGN NAME:
Wan Xiang Sheng

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it. The landscape of the birthplace of tea and the artistic expression of Chinese painting.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape"; is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests. The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.

OPERATION / FLOW / INTERACTION:
Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.

PROJECT DURATION AND LOCATION:
The project was established in October 2020, Completed November 20, 2020 Available December 15, 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Rock grain special paper hardcover gift box Embossing and Debossing Hot stamping process

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 285mm x Depth 105mmx Height 105mm

TAGS:
zen, multiple angles, packaging, tea

RESEARCH ABSTRACT:
This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.

CHALLENGE:
Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.

ADDED DATE:
2022-04-29 12:24:22

TEAM MEMBERS (1) :
Design Director´╝ÜHuang Feng

IMAGE CREDITS:
#1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
HUANG FENG

PROFILE:
FENG Design Studio



NOMINATION DETAILS

Wan Xiang Sheng Tea Packaging by Huang Feng is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Huang Feng is also kept secret. This information will also be available later.


AWARD DETAILS

Wan Xiang Sheng Tea Packaging by Huang Feng is Winner in Packaging Design Category, 2022 - 2023.



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· Click here to view the profile and other works by Huang Feng.


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