The goal is to design sophisticated conference materials that align with the theme of the year. At times design seems to be a maze, as designers' journey along its tortuous pathways leads to wrong turns, dead ends, and unknown destinations. Liying Wang tries to utilize the maze as a symbol of the design process and its complexities while visualizing the design and creativity process to evoke similar emotions from the audience.

Liying Wang has an educational background in Theatre Film and TV Fine Arts Design, and she constantly pursued the design path and gain her Master's degree in Graphic design & Digital Media. As a collaborative and detail-oriented designer, she always can provide effective visual solutions in a fast-paced environment. Meanwhile, she strives to create high-quality and high-converting designs that convey a brand's voice to its targeted audiences while helping clients achieve their business goals.

The Academy of Art University (AAU), formerly Academy of Art College and Richard Stephens Academy of Art, is a private for-profit art school in San Francisco, California. It was founded as the Academy of Advertising Art by Richard S. Stephens in 1929.