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| DESIGN DETAILS |
DESIGN NAME: Designthinkers
PRIMARY FUNCTION: Conference Materials
INSPIRATION: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
OPERATION / FLOW / INTERACTION: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
PROJECT DURATION AND LOCATION: The project started in September 2018 and finished in December 2018 in San Francisco.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
SPECIFICATIONS / TECHNICAL PROPERTIES: Poster: 18 in x 24 in, Program: 13 in x 19 in
TAGS: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
RESEARCH ABSTRACT: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
CHALLENGE: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
ADDED DATE: 2022-04-29 00:50:42
TEAM MEMBERS (1) :
IMAGE CREDITS: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang
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| Visit the following page to learn more: https://liyingwangdesign.com/project6 |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME: Academy of Art University
PROFILE: The Academy of Art University (AAU), formerly Academy of Art College and Richard Stephens Academy of Art, is a private for-profit art school in San Francisco, California. It was founded as the Academy of Advertising Art by Richard S. Stephens in 1929.
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| COMMENTS |
| Giulia Esposito |
Comment #95450 on June 20, 2023, 8:08 pm |
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I'm so inspired by the work of "Designthinkers" by Liying Wang! The graphics, illustrations, and visual communication design are so eye-catching and well-thought-out. The attention to detail and creativity in the design are truly remarkable. It's amazing to see how the design elements work together to create an engaging and memorable design. It's a work of art that I'm sure will be remembered for years to come! Congratulations to Liying Wang for such an exceptional achievement!
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| Chloe Turner |
Comment #96178 on June 21, 2023, 12:12 am |
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As a design enthusiast, I'm blown away by the creative and inspiring work Liying Wang has created with their award-winning design. The concept of representing the design process as a maze is so brilliant, and the visuals they have used to capture this concept are truly remarkable. I'm amazed at how the design conveys both the confusion and the challenges of the design process, as well as the endless possibilities that come with our work. It's inspiring to see how Liying Wang has pushed boundaries to find innovative solutions, and it's a testament to the power of creativity. Congratulations to Liying Wang for being recognized with this award!
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| Elisabeth Clark |
Comment #97140 on June 21, 2023, 5:33 am |
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As a design enthusiast, I am so inspired by Liying Wang's work "Designthinkers". This work is truly a fantastic example of outstanding design, and a great representation of the creativity and skill that can be achieved through the design process. The representation of the design process as a maze is incredibly clever and demonstrates a deep understanding of the creative process. The use of visuals to guide the viewer through the unpredictable twists and turns of the maze is really clever and inspiring. I'm in awe of Liying Wang's skill in creating such a visually engaging piece of design and am so pleased that they have been recognized with the A' Design Award for their work.
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| Adam Harris |
Comment #97809 on June 21, 2023, 9:16 am |
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I am absolutely awestruck by the amazing concept that Liying Wang developed for the Designthinkers Conference. The visual representation of the creative process as a maze is an incredibly clever way to capture the unpredictability of design. The design visually guides the audience through the journey of design, and the concept of the maze encourages innovation and creative solutions to problems. It is a stunning work that truly embodies the mission of the conference and the theme of the year. Congratulations to Liying Wang for winning the A' Design Award!
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| Mark Allen |
Comment #98650 on June 21, 2023, 1:57 pm |
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This award-winning work is a masterpiece of creativity and visual communication. It cleverly portrays the concept of design process as a maze with its unpredictable twists and turns, while celebrating the creative process and its rewarding challenges. The resulting imagery conveys the endless possibilities of design and encourages pushing boundaries to find innovative solutions. This work is an exemplary example of how design can be used to evoke emotions and responses from the intended audience.
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