Lura differentiates with its joystick like grip, button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender with a built in gearbox system, but thanks to the patented design, the user can wash all the plastic parts when the gear box is detached. The 1200watt motor model with five stage speed adjustment performs functions in the shortest time. Thanks to the greens dryer which is a first to be used in blender sets, both the product performance and the pleasure of spending time in the kitchen are doubled.

SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced ,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.

Senur started its commercial activities with the production of electric motors in Istanbul in 1962. It produced the first citrus juicer, the first juicer, the first food processor, the first domestic meat grinder, the first carpet washing machine and the first cleaning robot in Turkey.Senur, which undertook the production of many international brands in Turkey, established the LURA Household Cleaning System in 2003 and started sales in Germany. LURA brand started its sales organization in Turkey in 2014. LURA production is carried out in its 40,000 square meter ISO 9001, ISO 14001 and OHSAS 18001 certified facilities in Istanbul Avcılar, equipped with the latest technology, with a staff of 450 people.