Lura Hand Blender Set by Yasemin Ulukan

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DESIGN DETAILS
DESIGN NAME:
Lura

PRIMARY FUNCTION:
Hand Blender Set

INSPIRATION:
In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.

OPERATION / FLOW / INTERACTION:
Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached. In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.

PROJECT DURATION AND LOCATION:
The project started in 2019 ─░stanbul Turkey, will be launched in Turkish market in 2022

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed. Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gift box dimensions: 25 cm x 27 cm x 47cm

TAGS:
food processor, gear box, shredding, mixing, speed control

RESEARCH ABSTRACT:
In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.

CHALLENGE:
Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.

ADDED DATE:
2022-03-31 10:59:10

TEAM MEMBERS (1) :
Yasemin Ulukan

IMAGE CREDITS:
Yasemin Ulukan, 2021.

PATENTS/COPYRIGHTS:
Patented. Patend no: EP 373 3033B1 TR 2021 021565 T4 Patent Holder: Senur AS



CLIENT/STUDIO/BRAND DETAILS
NAME:
Lura

PROFILE:
Senur started its commercial activities with the production of electric motors in Istanbul in 1962. It produced the first citrus juicer, the first juicer, the first food processor, the first domestic meat grinder, the first carpet washing machine and the first cleaning robot in Turkey.Senur, which undertook the production of many international brands in Turkey, established the LURA Household Cleaning System in 2003 and started sales in Germany. LURA brand started its sales organization in Turkey in 2014. LURA production is carried out in its 40,000 square meter ISO 9001, ISO 14001 and OHSAS 18001 certified facilities in Istanbul Avc─▒lar, equipped with the latest technology, with a staff of 450 people.



NOMINATION DETAILS

Lura Hand Blender Set by Yasemin Ulukan is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lura Hand Blender Set by Yasemin Ulukan is Winner in Home Appliances Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15851 on December 28, 2022, 3:44 am
I am in awe of the beautiful "Lura" Hand Blender Set! Its modern and sleek design is a great example of how home appliances should be designed. It is clear that great attention to detail has been taken in order to create a product that is both aesthetically pleasing and highly functional. I am sure that this design will be a great addition to any kitchen. This design is truly deserving of the A' Design Award. Congratulations to Yasemin Ulukan for this amazing accomplishment!
Mark Allen Comment #94988 on January 4, 2023, 11:03 pm
This award-winning work is an excellent example of how practicality, ergonomics, and aesthetic can be combined in a single design. The patented gearbox design is an innovative feature that allows for easy cleaning and maintenance. The five-stage speed adjustment and easy-to-grip handle make it easy to use, while the pouring spout and greenery drying apparatus make it even more convenient. This work is truly a remarkable design!

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