The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

The Wolkendieb Design Agency is a creative full-service agency based in Aachen with a focus on packaging design, corporate design and conception. During our many years of activity, they have looked after well-known brands and left our fingerprints. The WOLKENdiebe are fresh, lively, courageous ... and what counts for them is personality and direct proximity to the customer. There are no unnecessary detours through contacts, communication takes place directly with the designer. They don't want to build skyscrapers or cloud cuckoo homes. They prefer to develop creative ideas with you and implement them professionally.

KOCH’s is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Regional attachments, local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH’s has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. It takes the treasures of the past into the present times, to bring the new generation the unconventional taste of the horseradish, in a new way of seasoning.