Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. The design team developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.

Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail. After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas.

BALIN is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.