Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.

QIANYI DESIGN, founded in 2015, has been committed to providing all-round services such as planning, design and promotion of visual image for different types of brands or enterprises. It has a design team consisting of many senior designers and a professional construction team, with long-term experience in serving famous brands.

Conlia Home, founded in 2016, is a general lifestyle store affiliated with Conlia, committing to providing household necessities with natural, comfortable and elegant style. Representing Chinese cultural heritage and Chinese-style lifestyle values, it focuses on the oriental family lifestyle and inner self of oriental women. Its product line includes household clothing, underwear, bra, accessories, household necessities, etc. It also has a rich product structure with strong collocation and combination. There are stores now in many places such as Beijing, Jiangsu, Zhejiang, Hubei, Guangdong, Fujian, and Henan.