Conlia Home Image Store Retail Space by Zehua Zheng

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DESIGN DETAILS
DESIGN NAME:
Conlia Home Image Store

PRIMARY FUNCTION:
Retail Space

INSPIRATION:
The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques. The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.

OPERATION / FLOW / INTERACTION:
1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural´╝îand attractive to consumers. 2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience. 3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.

PROJECT DURATION AND LOCATION:
Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Natural, comfortable, oriental features, domesticity, elegant household items

RESEARCH ABSTRACT:
The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.

CHALLENGE:
1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.; 2. Develop thematic and delightful scene modules to give advice for a better life.

ADDED DATE:
2022-03-29 07:13:08

TEAM MEMBERS (2) :
Designer: ZE HUA ZHENG and Designer: WANG YING PAN

IMAGE CREDITS:
Zehua Zheng, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
CONLIA HOME

PROFILE:
Conlia Home, founded in 2016, is a general lifestyle store affiliated with Conlia, committing to providing household necessities with natural, comfortable and elegant style. Representing Chinese cultural heritage and Chinese-style lifestyle values, it focuses on the oriental family lifestyle and inner self of oriental women. Its product line includes household clothing, underwear, bra, accessories, household necessities, etc. It also has a rich product structure with strong collocation and combination. There are stores now in many places such as Beijing, Jiangsu, Zhejiang, Hubei, Guangdong, Fujian, and Henan.

NOMINATION DETAILS

Conlia Home Image Store Retail Space by Zehua Zheng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Conlia Home Image Store Retail Space by Zehua Zheng is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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